Title
The Other Guy Blinked: How Pepsi Won The Cola Wars-used
Delivery time: 8-12 business days (International)
The Inside Story Of The Recent Business War From The President Of The Company That Shook The Foundations Of The Way American Corporations Merchandise Their Products By Forcing Coke Into The Biggest Marketing Blunder Of The Century
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main topic of 'The Other Guy Blinked'? A: 'The Other Guy Blinked' covers the competitive rivalry between Pepsi and Coca-Cola, detailing how Pepsi's strategies led to significant shifts in marketing practices for American corporations.
- Q: Who is the author of this book? A: The book is authored by Jesse Kornbluth, who was the president of the company involved in this business rivalry.
- Q: What is the condition of the used book being sold? A: The book is listed as 'Acceptable' condition, indicating that it may have some wear but is still readable.
- Q: What type of binding does this book have? A: This edition of 'The Other Guy Blinked' is a hardcover binding, which typically offers better durability than paperback.
- Q: How many pages does 'The Other Guy Blinked' contain? A: 'The Other Guy Blinked' consists of 280 pages, providing a thorough account of the cola wars.
- Q: When was 'The Other Guy Blinked' published? A: The book was published on October 1, 1986.
- Q: Is this book suitable for business students? A: Yes, this book is categorized under 'Company Profiles' and provides insights valuable for business students and professionals interested in marketing and corporate strategies.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn about marketing strategies, corporate competition, and the historical context of the cola wars between Pepsi and Coca-Cola.
- Q: Is there an edition or version of 'The Other Guy Blinked'? A: This listing does not specify a particular edition, which suggests it is a standard release of the book.
- Q: What materials are used in the book's production? A: The product details do not specify any particular materials, but as a hardcover book, it typically consists of paper and cardboard materials for the cover.