Title
The Patron Way: From Fantasy To Fortune Lessons On Taking Any Business From Idea To Iconic Brand
Delivery time: 8-12 business days (International)
The Neverbeforetold Story Of Patrn Tequilathe Brand That Revolutionized An Industryhow A Billiondollar Business Ascended From A Forgotten Dusty Agave Field In Central Mexicothe Patrn Way Details The Unorthodox Building Of The Brand, The Extraordinary Creativity And Marketing Ingenuity Of Patrn'S Cofounder, Martin Crowley, And His Life Partner, Ilana Edelstein, And The Way Patrn Singlehandedly Transformed The Face Of The Liquor Industry. Edelstein Was Involved In Every Aspect Of The Businessfrom The Brands Iconic Bottle To Designing The Sexy And Attentiongetting Outfits Worn By The Famous Patrn Girls At Promotions And Parties To Running The Back Office.Patrn Is A Tequila So Sumptuousand So Brilliantly Marketedthat It Has Become The Worlds Leading Ultrapremium Tequila And Has Changed The Way The Spirit Is Experienced: What Was Once Gasoline Slammed Back In A Shot Glass Is Now Poured From An Exquisite Handblown Bottle Into A Chilled Glass And Sipped To Attain A Patrn High.Today, Patrn Has Grown To Over A Billiondollar Brand, And It Is The Largest Generator Of Revenue Of All Tequila Brands. Edelstein Combines The Dramatic Story Of The Companys Rise To Success In An Astonishingly Competitive And Sometimes Cutthroat Industry With Practical Business Lessons About R&D And Brand Building That Business Leaders Can Put To Productive Use In Any Industry.A Tale Of Love, Sacrifice, Celebrity, Dizzying Success, And Ultimate Betrayal, The Patrn Way Reveals For The First Time All The Details Behind The Intimate Relationship And Marketing Genius Of The Power Couple That Transformed The Spirits Industry.Praise For The Patrn Waythe Patrn Way Is A Good Chronicle Of A Luxury Brand'S Path To Success. . . . Ms. Edelstein Dispenses Useful Advice To Aspiring Entrepreneurs.The Wall Street Journalanyone Desirous Of Making Sense Of Tequilas Current Status Will Be Well Served By Chugging The Patrn Way.SlateThere Are Some Good Lessons For Entrepreneurs Launching A Product. No Doubt, The Rise Of Patrn Is Something Many Would Love To Emulate. And Ilana Edelstein Was There From The Beginning And Delivers An Inside View Of The Story.New York Journal Of BooksBusiness Lessons Echoing 'Know Who The True Tastemakers Are, And Use Them Wisely' Are Sprinkled Throughout The Book. . . . Most Readers Will Appreciate The Informal 'Tellall' Style That Reveals An Emphasis On Doing Some Paperwork To Cement Their Role In Any Business They Help Grow.Library Journali Can Honestly Say The Patrn Way By Ilana Edelstein Was A Delicious Cocktail Of Innovation And Inspiration With A Twist Of Tragedy For A Bittersweet Finish.Tequilaaficionado.Com
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.