Title
The Patron Way: From Fantasy To Fortune Lessons On Taking Any Business From Idea To Iconic Brand
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The Neverbeforetold Story Of Patrn Tequilathe Brand That Revolutionized An Industryhow A Billiondollar Business Ascended From A Forgotten Dusty Agave Field In Central Mexicothe Patrn Way Details The Unorthodox Building Of The Brand, The Extraordinary Creativity And Marketing Ingenuity Of Patrn'S Cofounder, Martin Crowley, And His Life Partner, Ilana Edelstein, And The Way Patrn Singlehandedly Transformed The Face Of The Liquor Industry. Edelstein Was Involved In Every Aspect Of The Businessfrom The Brands Iconic Bottle To Designing The Sexy And Attentiongetting Outfits Worn By The Famous Patrn Girls At Promotions And Parties To Running The Back Office.Patrn Is A Tequila So Sumptuousand So Brilliantly Marketedthat It Has Become The Worlds Leading Ultrapremium Tequila And Has Changed The Way The Spirit Is Experienced: What Was Once Gasoline Slammed Back In A Shot Glass Is Now Poured From An Exquisite Handblown Bottle Into A Chilled Glass And Sipped To Attain A Patrn High.Today, Patrn Has Grown To Over A Billiondollar Brand, And It Is The Largest Generator Of Revenue Of All Tequila Brands. Edelstein Combines The Dramatic Story Of The Companys Rise To Success In An Astonishingly Competitive And Sometimes Cutthroat Industry With Practical Business Lessons About R&D And Brand Building That Business Leaders Can Put To Productive Use In Any Industry.A Tale Of Love, Sacrifice, Celebrity, Dizzying Success, And Ultimate Betrayal, The Patrn Way Reveals For The First Time All The Details Behind The Intimate Relationship And Marketing Genius Of The Power Couple That Transformed The Spirits Industry.Praise For The Patrn Waythe Patrn Way Is A Good Chronicle Of A Luxury Brand'S Path To Success. . . . Ms. Edelstein Dispenses Useful Advice To Aspiring Entrepreneurs.The Wall Street Journalanyone Desirous Of Making Sense Of Tequilas Current Status Will Be Well Served By Chugging The Patrn Way.SlateThere Are Some Good Lessons For Entrepreneurs Launching A Product. No Doubt, The Rise Of Patrn Is Something Many Would Love To Emulate. And Ilana Edelstein Was There From The Beginning And Delivers An Inside View Of The Story.New York Journal Of BooksBusiness Lessons Echoing 'Know Who The True Tastemakers Are, And Use Them Wisely' Are Sprinkled Throughout The Book. . . . Most Readers Will Appreciate The Informal 'Tellall' Style That Reveals An Emphasis On Doing Some Paperwork To Cement Their Role In Any Business They Help Grow.Library Journali Can Honestly Say The Patrn Way By Ilana Edelstein Was A Delicious Cocktail Of Innovation And Inspiration With A Twist Of Tragedy For A Bittersweet Finish.Tequilaaficionado.Com
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- Q: What is 'The Patron Way' about? A: 'The Patron Way' details the untold story of Patrón Tequila, chronicling how it transformed from a small agave field in Mexico into a billion-dollar brand, emphasizing the creativity and marketing strategies of its founders.
- Q: Who is the author of 'The Patron Way'? A: The author of 'The Patron Way' is Ilana Edelstein, who co-founded Patrón Tequila and played a significant role in its branding and marketing.
- Q: What type of book is 'The Patron Way'? A: 'The Patron Way' is a hardcover business biography that combines storytelling with practical business lessons for aspiring entrepreneurs.
- Q: How many pages are in 'The Patron Way'? A: 'The Patron Way' contains a total of 245 pages.
- Q: When was 'The Patron Way' published? A: 'The Patron Way' was published on April 23, 2013.
- Q: What are some key themes in 'The Patron Way'? A: Key themes in 'The Patron Way' include entrepreneurship, branding, marketing strategies, and the personal journey of the founders in the competitive spirits industry.
- Q: Is 'The Patron Way' suitable for aspiring entrepreneurs? A: 'The Patron Way' offers valuable insights and lessons that are particularly beneficial for aspiring entrepreneurs looking to understand brand building and marketing.
- Q: What condition is the used book 'The Patron Way' in? A: The used book 'The Patron Way' is described as being in good condition.
- Q: What can I learn from 'The Patron Way'? A: 'The Patron Way' provides lessons on creativity in business, effective marketing, and the importance of understanding your audience, making it a useful read for those interested in business development.
- Q: Does 'The Patron Way' include personal stories from the authors? A: Yes, 'The Patron Way' includes personal stories and experiences from Ilana Edelstein, providing an intimate look at the journey of building the Patrón brand.