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This study describes how people make up their minds in a presidential campaign. The authors were among the first to use a now accepted method of social research the panel, or repeated interview techniqueto achieve a stepbystep account of how representative voters arrived at final vote decisions in the 1940. elections. The present edition explores : mutual interaction between variables; the possible effects of reinterviewing the same respondents; and how much has materialized of the "further research needed" recommendations of the previous edition.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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