The People's Typography: A Social Semiotic Account,Used

The People's Typography: A Social Semiotic Account,Used

In Stock
SKU: DADAX3659284068
Brand: LAP Lambert Academic Publishing
$81.01 $115.73
Save $34.72
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

The People's Typography: A Social Semiotic analysis explores the relationship between a specific visual dialect generated in South African informal settlements ('township typography') and mainstream cultural production, specifically the field of South African print advertising. This study starts with the premise that 'township typography' is a complex visual dialect generated by various economic and historical factors within the South African landscape. These factors translate into the adoption of specific tools, application methods and set of skills when producing letterforms in the South African informal settlement making 'township typography' a unique dialect, that can be distinguished from letterforms found within mainstream graphic design. Due to the social origin of this dialect, and it's distinct appearance 'township typography' has the capacity to evoke and appeal to specific social, cultural and demographic structures in South African society. The People's Typography: A Social Semiotic Analysis reveals a process by which these features are drawn into South African print advertising as the result of a complex process of incorporation and institutional consecration.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed