
Title


The Performance Cortex: How Neuroscience Is Redefining Athletic Genius,Used
Delivery time: 8-12 business days (International)
? mustread for the cerebral sports fan?ike Moneyball except nerdier. Much nerdier.?Sports IllustratedWhy couldnt Michael Jordan, master athlete that he was, crush a baseball? Why cant modern robotics come close to replicating the dexterity of a fiveyearold? Why do good quarterbacks always seem to know where their receivers are?On a quest to discover what actually drives human movement and its spectacular potential, journalist, sports writer, and fan Zach Schonbrun interviewed experts on motor control around the world. The trail begins with the groundbreaking work of two neuroscientists in Major League Baseball who are upending the traditional ways scouts evaluate the speed with which great players read a pitch. Across all sports, new theories and revolutionary technology are revealing how the brains motor control system works in extraordinary talented athletes like Stephen Curry, Tom Brady, Serena Williams, and Lionel Messi; as well as musical virtuosos, dancers, rock climbers, racecar drivers, and more.Whether it is timing a 95 mph fastball or reaching for a coffee mug, movement requires a complex suite of computations that many take for granteduntil they read The Performance Cortex. Zach Schonbrun ushers in a new way of thinking about the athletic gifts we marvel over and seek to develop in our own lives. Its not about the milliondollar arm anymore. Its about the milliondollar brain.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'The Performance Cortex'? A: The book explores how neuroscience is redefining our understanding of athletic performance, emphasizing the brain's role in motor control and movement.
- Q: Who is the author of 'The Performance Cortex'? A: The author is Zach Schonbrun, a journalist and sports writer.
- Q: How many pages does 'The Performance Cortex' have? A: The book contains 341 pages.
- Q: What is the binding type of 'The Performance Cortex'? A: This edition of the book is a hardcover.
- Q: When was 'The Performance Cortex' published? A: The book was published on January 1, 2018.
- Q: Is 'The Performance Cortex' suitable for all sports fans? A: Yes, the book is designed for anyone interested in sports, neuroscience, and the intricacies of athletic performance.
- Q: Does 'The Performance Cortex' provide any real-world examples? A: Yes, the book features examples from well-known athletes like Michael Jordan, Stephen Curry, and Serena Williams, illustrating key concepts in motor control.
- Q: What edition is 'The Performance Cortex'? A: This is the First Edition of 'The Performance Cortex'.
- Q: What themes are explored in 'The Performance Cortex'? A: The book discusses themes of human movement, athletic potential, and the science behind motor skills.
- Q: Can 'The Performance Cortex' help improve my athletic performance? A: While the book offers insights into the science of movement, individual performance improvement will depend on various factors, including training and practice.