The Persuasive Power Of Campaign Advertising,Used

The Persuasive Power Of Campaign Advertising,Used

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SKU: SONG1439903328
Brand: Temple University Press
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The Persuasive Power of Campaign Advertising' offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that go viral on the webwhich often leads to their replaying as television news stories, generating additional attention.It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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