The Popular AntiIcon in American Sports (Mainzer Studien zur Amerikanistik),Used

The Popular AntiIcon in American Sports (Mainzer Studien zur Amerikanistik),Used

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Amidst the flood of studies on cultural icons as ordering elements of societies and role models, sports icons have been neglected in scholarship despite their significance in the US. Even less attention has been paid to the emergence of popular antiicons who undermine the original sportshero ideology and its claim of the interdependence of athletic success and moral normativity.This study analyzes the phenomenon of the popular antiicon in American sports. Based on case studies of Joe Namath, Dennis Rodman and Barry Bonds the author shows how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports, as these fields became increasingly intertwined. These athletes subverted the sportshero ideology and still became successful on the field but also popular off the field especially in commercializing their antiiconic images.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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