Title
The Power Of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (And Yours Can, Too!),New
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Like Religious Cults That Can Attract Thousands Of Devoted Disciples, Is It Possible For Company Brands To Build Legions Of Loyal Followers? In A Marketers Dream Come True, Can Certain Productswith The Right Combination Of Positioning And Brandingtake On Magnetic Characteristics And Galvanize Diehard Customers Who Become Walking, Talking Viral Marketers? Can Your Company Harness The Power Of Cult Branding Without Blowing A Fortune On Advertising?According To Authors Matthew W. Ragas And Bolivar J. Bueno The Answer Is Yes. In Fact, You Need Not Look Much Farther Than A Harleydavidson Rally, A Star Trek Convention, Or A Jimmy Buffett Concert To See The Cult Branding Phenomenon At Work: Thousands Of Passionate, Faithful Fans Spreading The Good Word And Spending Lots Of Money. Not All Brands Have The Dash Of Edginess, The Devoted Fan Base, Or The Niche Positioning To Be Cult Brands. But Those That Do Tend To Share Similar Characteristics That Make Them Successful, What The Authors Call The Seven Golden Rules Of Cult Branding. Through Meticulous Research And Scores Of Interviews Ragas And Bueno Have Uncovered The Remarkable And Oftuntold Stories Behind Nine Very Successful Cult Brands:
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book contain? A: The book contains two hundred twenty-four pages. This length provides ample information on cult branding and its successful strategies.
- Q: What is the binding type of the book? A: The book is hardcover. This durable binding type ensures longevity and makes it suitable for repeated reading.
- Q: What are the dimensions of the book? A: The book measures six point three inches in length, zero point ninety-one inches in width, and nine point twenty-five inches in height. These dimensions make it portable and easy to handle.
- Q: Who is the author of the book? A: The book is authored by Matthew W. Ragas. He is known for his expertise in marketing and branding.
- Q: What genre does this book fall under? A: The book falls under the marketing genre. It focuses on branding strategies and customer loyalty.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It outlines fundamental principles of cult branding that anyone can understand.
- Q: Can I use this book for professional marketing training? A: Yes, this book can be used for professional marketing training. It provides valuable insights and strategies applicable in various marketing contexts.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and professionals. It addresses advanced marketing concepts that require a certain level of understanding.
- Q: Is there a recommended way to store this book? A: Yes, store this book in a cool, dry place. Keeping it away from direct sunlight will maintain its condition.
- Q: How should I care for this hardcover book? A: To care for this hardcover book, avoid exposing it to moisture and clean it with a dry cloth. This will help preserve its quality.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact customer support for a return or exchange. They will guide you through the process.
- Q: Does the book come with a warranty? A: No, this book does not come with a warranty. However, check the return policy for options if needed.
- Q: Is this book suitable for someone with no marketing background? A: Yes, this book is suitable for someone with no marketing background. It introduces concepts in an accessible manner.
- Q: What should I do if I have questions after reading the book? A: If you have questions after reading the book, consider joining marketing forums or contacting the authors through their website.
- Q: Are there any practical applications in this book? A: Yes, the book includes practical applications of cult branding strategies. It provides real-world examples for better understanding.
- Q: Will this book help improve my business branding? A: Yes, this book can help improve your business branding. It outlines effective strategies to create customer loyalty and brand recognition.