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The Power of Ignorance: How creative solutions emerge when we admit what we dont know,Used
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The wise man knows he doesnt know.The fool doesnt know he doesnt know.Lao TzuIn the West they only respect experts.But the expert mind is the closed mind.Shunryu SuzukiWhats the most important step in fixing a puncture?It isnt jacking up the car, or taking the wheel off, or finding the puncture.Theres something more fundamental than any of those.Something without which you cant even begin to fix a puncture. The most important step is finding out youve got a puncture. Without that you cant do anything.Instead of saying, Its just a bit bumpy, must be the road, and carrying on, you must acknowledge that something has changed and you dont know what that is.If you dont admit you dont know whats happening, you can never find out.If you dont find out, you can never change it.The most important step, always, is admitting you dont know.Thats the power of ignorance.In this latest collection of reallife stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say I dont know.
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