Title
The Power Of Licensing: Harnessing Brand Equity: Harnessing Brand Equity
Delivery time: 8-12 business days (International)
Although Licensing Itself Is An Old Tactic, Organizations Are Implementing Licensing Brand Extension Strategies Today In A Much More Comprehensive And Brandoriented Manner. Major Organizations Such As Procter & Gamble, General Motors, Black & Decker, The Cocacola Company And Tgi Fridays Have Each Embraced Licensing And Developed Licensingdriven Marketing Programs That Have Not Only Generated Additional Revenue (A Secondary Objective That Used To Be Primary) But Capitalized On Brand Equity, Extending The Marketing Message Broadly And Authentically. Licensing Has Become A Powerful Marketing Tool.As Ceo Of Beanstalk, A Leading, New York Citybased Global Brand Licensing Agency And Part Of The Omnicom Group (Nyse: Omc), Author Michael Stone Has Worked With Companies As Diverse As Hgtv, The Ford Motor Company, The Cocacola Company And At&T To Create Highly Ambitious And Successful Strategic Licensing And Brand Extension Programs For Beanstalks Clients. At An Increasing Pace Over The Past Decade, All Types Of Organizations With Strong Brands Have Been Clamoring For Information And Expertise About How To Make A Licensingbranding Strategy Work That Is Aligned With And Supports Their Corporate Goals And Objectives. These Companies Recognize That Their Brands Represent A Hugely Underutilized Resource; That Unprecedented Opportunities Exist To Capitalize On The Equity They Have Built In Their Brands Over Decades Or Longer. The Power Of Licensing Helps Organizations And Marketing Professionals Understand How To Evaluate And Maximize These Opportunities With Their Famous Brands.This Is Not A Book About Licensing A Brand For Tshirts Or Hats. And It Is Not A Legal Primer On How To License. The Power Of Licensing: Harnessing Brand Equity Takes A Look At Exciting, New And Emerging Ways Licensing Can Be Used To Achieve Specific Brand Objectives, Illustrated By Stories Of How Some Iconic Brands Have Done It Well.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.