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An Engaging, Highly Readable Survey Of The Sophisticated Methods Of Persuasion We Encounter In Various Situations. From Television To Telemarketing And From Selfdeception To Suicide Cults, Levine Takes A Hard Look At All The Ways We Attempt To Persuade Each Otherand How And Why They Work (Or Don'T). . . . The Next Time You Wonder What Possessed You To Pay $50 For A Medallion Commemorating The Series Finale Of Friends, You'Ll Know Where To Turn.'Slashdot.Org'If You'Re Like Most People, You Think Advertising And Marketing Workjust Not On You. Robert Levine'S The Power Of Persuasion Demonstrates How Even The Besteducated Cynics Among Us Can Be Victimized By Sales Pitches.'The Globe And Mail'Levine Puts [His] Analysis In The Service Of His Real Missionto Arm The Reader Against Manipulation.'The Wall Street Journal'This Wonderful Book Will Change The Way You Think And Act In Many Realms Of Your Life.'Philip Zimbardo Former President, American Psychological Association
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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