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The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy),New
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In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the everchanging context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cuttingedge technologiesincluding Web 2.0 and rapidly emerging social mediato craft and maintain a positive public image.Expert practitioners with extensive government communications experience address key topics of interest and provide an uptodate overview of best practices. They examine the specifics of government public relations and detail a handson approach for the planning, implementation, and evaluation of the wideranging aspects of government public relationsincluding how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
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