Title
The Press and the Ford Presidency,Used
Delivery time: 8-12 business days (International)
Journalists offer a daily dose of commentary sizing up the presidents successes and failures, profoundly influencing the publics perceptions of presidential performance. This study shows how leading journalists developed their perceptions of Gerald Ford, the criteria they employed in evaluating his presidency, and the nature and impact of their assessments of his leadership.In The Press and the Ford Presidency, political scientist Mark J. Rozell uses a qualitative content analysis to investigate the national press coverage of the Ford administration. He explores the complicated relationship between what presidents say and do and how their words and deeds are portrayed in the elite press, demonstrating not only how press valuations vary over time, but also how certain impressions of a president take hold and resist change, even in light of conflicting evidence.Rozell shows that a president and presidential imagecrafters cannot script their own press coverage and expect journalists dutifully to follow the White House plan. Journalists have identifiable expectations of presidential leadership and performance. Indeed, Gerald Ford consistently fell short of these expectations, leading the media and, consequently, the public to resort to humiliating caricature when describing the president and his programs.The Press and the Ford Presidency will be of special value to schools of the presidency mass media and politics, political communications, and political leadership. In addition, since the authors research included interviews with numerous numbers of Fords White House staff, the book will appeal to scholars interested in oral history and to historians of the Watergate era and the Ford years.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'The Press and the Ford Presidency'? A: The book examines how journalists shaped public perception of President Gerald Ford, analyzing their commentary on his successes and failures.
- Q: Who is the author of this book? A: The author is Mark J. Rozell, a political scientist who specializes in media and political communication.
- Q: What type of analysis does the author use in this study? A: Mark J. Rozell employs qualitative content analysis to investigate national press coverage during the Ford administration.
- Q: How many pages is 'The Press and the Ford Presidency'? A: The book contains 264 pages.
- Q: What is the binding type of this book? A: The book is available in hardcover binding.
- Q: When was 'The Press and the Ford Presidency' published? A: It was published on August 20, 1992.
- Q: What is the condition of the book being sold? A: The book is in new condition.
- Q: Is there a specific audience for this book? A: Yes, it is particularly valuable for students of political science, mass media, political communications, and historians interested in the Watergate era.
- Q: What does the author reveal about the press's expectations of presidential leadership? A: The author shows that journalists have specific expectations for presidential performance, which Gerald Ford often did not meet, leading to negative portrayals.
- Q: What themes does the book explore in relation to the media and presidency? A: The book explores the complex relationship between presidential communication and media portrayal, highlighting how public perceptions are formed and maintained.