Title
The Principles Of Advertising And Imc-new
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Principles Of Advertising And Imc, 2/E' By Tom Duncan Explains The Principles And Practices Of Advertising And The Other Marketing Communication Functions Within An Integrated Context Complete With An Integrated Planning Process. Duncans Text Presents The New Ways Companies Communicate With Businesssavvy Customers. It Also Shows How And Why Top Management Demands Accountability Of How Advertising And Promotion Dollars Are Spent. 'Principles Of Advertising And Imc' Provides Students With A Basic Understanding Of All The Major Marketing Communication Functions, The Major Media Alternatives, And The Processes For Integrating These Activities In The Most Effective And Efficient Way In Order To Develop Longterm, Profitable Customer Relationships That Build Brands And Create Brand Equity. Based On Feedback From Reviewers, Author Tom Duncan Has Increased The 2Nd Edition Coverage Of Key Advertising Concepts (Like Channel Marketing, Customer Service, Direct Response And Personal Selling) To Ensure A Wellrounded Approach To The Principles Of Advertising Course.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of 'The Principles of Advertising and IMC'? A: The book contains seven hundred seventy-four pages. This extensive length provides in-depth coverage of advertising principles and marketing communication.
- Q: What are the dimensions of this book? A: The book measures eight point seven inches in length, one point twenty-two inches in width, and eleven point one inches in height. These dimensions make it a standard-sized paperback.
- Q: What type of binding does this book have? A: This book has a paperback binding. This format is lightweight and flexible, making it easy to handle and read.
- Q: Who is the author of 'The Principles of Advertising and IMC'? A: The author is Tom, Ph.D. Duncan. He is recognized for his expertise in advertising and integrated marketing communication.
- Q: What is the main subject of the book? A: The main subject is advertising and integrated marketing communication. It covers key concepts and practices within a comprehensive framework.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book is suitable for beginners. It provides foundational knowledge of advertising principles and marketing strategies.
- Q: How does this book help with understanding marketing communication? A: The book explains how advertising integrates with other marketing functions. It offers insights into effective communication with business-savvy customers.
- Q: What key topics are covered in the second edition? A: The second edition includes increased coverage of channel marketing, customer service, direct response, and personal selling. This ensures a well-rounded approach to advertising.
- Q: Can this book assist in developing customer relationships? A: Yes, it focuses on building long-term, profitable customer relationships. The principles discussed aim to enhance brand equity and customer loyalty.
- Q: What should I do if my copy arrives damaged? A: If your copy arrives damaged, you should contact the seller for a return or replacement. Most retailers will have a customer service policy to assist you.
- Q: Is there a warranty for this book? A: No, typically books do not come with a warranty. However, you should check the return policy of the retailer for any issues.
- Q: How should I store this book to keep it in good condition? A: Store the book in a dry, cool place. Avoid exposing it to direct sunlight to prevent fading and damage to the pages.
- Q: What if I need to return this book? A: You can return the book according to the retailer's return policy. Be sure to keep the receipt and original packaging.
- Q: Are there any specific cleaning instructions for the book? A: No specific cleaning instructions are required. Just keep it away from moisture and extreme temperatures to maintain its condition.
- Q: Is this book appropriate for academic studies? A: Yes, it is appropriate for academic studies. Many students use it as a textbook for advertising and marketing courses.
- Q: Does this book provide practical examples of advertising? A: Yes, it includes practical examples and case studies to illustrate advertising principles in real-world contexts.