The Product Manager's Desk Reference, Third Edition,Used

The Product Manager's Desk Reference, Third Edition,Used

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SKU: SONG1260468542
Brand: McGraw-Hill Education
Condition: Used
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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The definitive guide to product managementupdated for a more digital, more global, more competitive business landscapeThe digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product?s business.The Product Manager?s Desk Reference has long been the goto resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! As an added benefit, all readers will have access to digital tools, templates, and guides to help them on their career journey, simply by going to www.sequentlearning.com/community.Packed with important updates and revisions, The Product Manager?s Desk Reference, Third Edition provides essential advice on:Companies with portfolio of digital and traditional products Utilization of various development methods (waterfall and agile) Product design methods to deliver better user experiences Strategic thinking and business analysis Crossfunctional product team collaboration Product portfolio management and product discontinuation Room for error in today?s fastpaced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practicesalong with an explicit emphasis on data, analytics, and product performancethis new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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