The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company,Used
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company,Used

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company,Used

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The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a musthave for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'The Product Marketing Manager' book? A: The book primarily focuses on the role and responsibilities of a Product Marketing Manager in a technology company, including how to define product positioning, messaging, and unique selling propositions.
  • Q: Who is the author of this book? A: The author of 'The Product Marketing Manager' is Lucas Weber.
  • Q: What type of content can I expect to find in this book? A: The book includes practical applications of product marketing concepts, life lessons, and anecdotes from the author’s experiences and interviews with industry experts.
  • Q: Is this book suitable for beginners in product marketing? A: Yes, the book is designed to assist both beginners and experienced professionals in the field of product marketing.
  • Q: How many pages does 'The Product Marketing Manager' have? A: The book has a total of 123 pages.
  • Q: What is the binding type of this book? A: The book is available in paperback binding.
  • Q: When was 'The Product Marketing Manager' published? A: The book was published on October 24, 2017.
  • Q: Are there any specific features or tools discussed in the book? A: While the book does not list specific features, it integrates practical marketing strategies and insights relevant to the product marketing role.
  • Q: Can this book help me if I am looking to transition into a product marketing role? A: Absolutely, the book provides guidance and clarification for those considering a career transition into product marketing.
  • Q: Does the book include case studies or real-life examples? A: Yes, it includes anecdotes and examples from the author's experiences as well as insights from interviews with colleagues and industry experts.