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This book addresses the relative lack of attention to television dramas within the screentourism literature, particularly in nonWestern and nonEnglish linguistic and cultural settings. It also suggests that relatively few academic studies have investigated interAsian screentourism patterns and their related screentourism experiences. It aims to conceptually develop and empirically investigate the underlying mechanisms and structures through which international audiences experience transnational television drama, and the ways in which this may influence tourists experiences when they become screentourists at the filmed locations. The book examines, within an exploratory and empirical case study approach, a popular cultural phenomenon originating in Korea which has assumed significance across Asia and beyond. Especially, it focuses upon a particular form of screentourism based on the international success of the serialised Korean television drama, Daejanggeum (DJG). This book highlights the significant role of experiential aspect of audience viewing experiences in contextualising and shaping emotion, memory and nostalgia for screentourism experiences.
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