The Psychology of Social Influence,Used
The Psychology of Social Influence,Used

The Psychology of Social Influence,Used

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SKU: SONG1108402895
Brand: Cambridge University Press
$38.16
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This volume brings together the full range of modalities of social influence from crowding, leadership, and norm formation to resistance and mass mediation to set out a challengeandresponse 'cyclone' model. The authors use realworld examples to ground this model and review each modality of social influence in depth. A 'periodic table of social influence' is constructed that characterises and compares exercises of influence in practical terms. The wider implications of social influence are considered, such as how each exercise of a single modality stimulates responses from other modalities and how any everyday process is likely to arise from a mix of influences. The book demonstrates that different modalities of social influence are tactics that defend, question, and develop 'common sense' over time and offers advice to those studying in political and social movements, social change, and management.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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