The Publicity Handbook, New Edition : The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity ,Used

The Publicity Handbook, New Edition : The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity ,Used

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Thoroughly updated with information on Internetbased PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes stepbystep information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicistsdatabases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

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