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The Real Mad Men: The Renegades Of Madison Avenue And The Golden Age Of Advertising,New
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Advertising Is A Business Rooted In Art, An Art Rooted In Business, And It Reached Its Peak In A Specific Place At A Specific Time: New York City At The End Of The 1950S And Through The 60S.Amcs Awardwinning Drama Mad Men Has Garnered Awards For Its Portrayal Of Advertising Executives. This Engaging, Insightful Narrative Reveals, For The First Time, The Lives And Work Of The Real Advertising Men And Women Of That Era. Just As Portrayed In The Series, These Creative People Were The Stars Of The Real Madison Avenue. Their Innate Eccentricity, Vanity, And Imagination Meant Their Behavior And Lifestyle Was As Candid And Original As Their Advertising. They Had It And They Flaunted It. People Like Bill Bernbach, George Lois, Ed Mccabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, And Amil Gargano, And Others, Who In That Small Space, In That Short Time, Created Some Of The Most Radical And Influential Advertising Ever And Sparked A Revolution In The Methods, Practice, And Execution Of The Business. Including Over 100 Fullcolor Illustrations, The Book Details Iconic Campaigns Such As Vw, Avis, Alka Seltzer, Benson & Hedges, Polaroid, And Braniff Airways.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of 'The Real Mad Men'? A: This book contains two hundred twenty-four pages. It provides an in-depth look at advertising during the golden age.
- Q: What is the binding type of the book? A: The book is hardcover. This durable binding enhances longevity and makes it a great display piece.
- Q: What are the dimensions of 'The Real Mad Men'? A: The dimensions are ten inches in length, one point two six inches in width, and seven point zero one inches in height.
- Q: Who is the author of 'The Real Mad Men'? A: The book is authored by Andrew Cracknell. He provides an engaging narrative about the advertising industry's history.
- Q: What genre does 'The Real Mad Men' belong to? A: It is categorized as non-fiction, specifically within the advertising genre. This book offers insights into the advertising revolution.
- Q: How do I read 'The Real Mad Men'? A: You can read this book like any traditional book, starting from the first page to the last. It is suitable for anyone interested in advertising.
- Q: Is 'The Real Mad Men' suitable for beginners in advertising? A: Yes, this book is suitable for beginners. It provides a comprehensive overview of the advertising landscape, making it accessible.
- Q: What age group is 'The Real Mad Men' appropriate for? A: The book is generally suitable for adults and older teens. It discusses mature themes related to advertising and business.
- Q: How should I care for 'The Real Mad Men'? A: To keep it in good condition, store it upright in a cool, dry place. Avoid exposure to direct sunlight to prevent fading.
- Q: Is there a warranty for 'The Real Mad Men'? A: There is no warranty for books like 'The Real Mad Men'. However, you can check the return policy of the retailer.
- Q: What if 'The Real Mad Men' arrives damaged? A: If the book arrives damaged, contact the retailer for return options. Most retailers have policies for damaged goods.
- Q: Can I find similar books to 'The Real Mad Men'? A: Yes, you can find similar books about advertising and business history. Look for titles in the non-fiction advertising category.
- Q: How does 'The Real Mad Men' compare to fiction about advertising? A: Unlike fiction, this book offers real-life accounts and insights into the advertising industry, making it fact-based.
- Q: Is 'The Real Mad Men' a good gift for someone interested in advertising? A: Yes, it makes an excellent gift for anyone interested in advertising history and culture. The engaging narrative is appealing.
- Q: Are there illustrations in 'The Real Mad Men'? A: Yes, the book includes over one hundred full-color illustrations. These visuals enhance the storytelling and provide context.