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The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet,Used
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The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history.Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behindthescenes access, Mandis is the first researcher to rigorously ana lyze both the onthefield and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyballfueled data analytics are the primary instruments of success. Instead, Real Madrids winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrids management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial successin turn, attracting and paying for the best players in the world, with the values the fans expect. The clubs values and culture also provide a powerful environment for these best players to work together to win trophies.The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and onthefield success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, its an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is 'The Real Madrid Way' about? A: 'The Real Madrid Way' explores the success of Real Madrid, the most successful sports team globally, focusing on the management strategies and cultural values that contributed to their achievements both on and off the field.
- Q: Who is the author of the book? A: The book is authored by Steven G. Mandis, who is an adjunct professor at Columbia Business School.
- Q: How many pages does the book have? A: 'The Real Madrid Way' contains 334 pages, providing an in-depth look at the club's history and management.
- Q: When was the book published? A: The book was published on October 11, 2016.
- Q: What type of binding does this book have? A: The book is available in hardcover binding, providing durability and a premium feel.
- Q: What themes does the book cover? A: Key themes include management strategies, the importance of aligning with fan culture, financial success, and community engagement.
- Q: Is this book suitable for business leaders? A: Yes, 'The Real Madrid Way' offers valuable insights into alternative management models and competitive advantages relevant for business and organization leaders.
- Q: What makes this book different from other sports management books? A: This book uniquely combines sports success with business acumen, focusing on cultural values rather than just financial metrics or analytics.
- Q: Can I find information about player selection in the book? A: Yes, the book discusses how Real Madrid's management approaches player selection and its impact on both team performance and financial health.
- Q: What is the main takeaway from 'The Real Madrid Way'? A: The main takeaway is that the alignment of club values and community identity plays a crucial role in achieving sustained success in sports and business.