The Rent Of Form: Architecture And Labor In The Digital Age (Buell Center Books In The History And Theory Of American Architectu,Used

The Rent Of Form: Architecture And Labor In The Digital Age (Buell Center Books In The History And Theory Of American Architectu,Used

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SKU: SONG0816699291
Brand: Univ Of Minnesota Press
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A critique of prominent architects approach to digitally driven design and labor practices over the past two decadesWith the advent of revolutionary digital design and production technologies, contemporary architects and their clients developed a taste for dramatic, unconventional forms. Seeking to amaze their audiences and promote their global brands, starchitects like Herzog & de Meuron and Frank Gehry have reaped substantial rewards through the pursuit of spectacle enabled by these new technologies. This process reached a climax in projects like Gehrys Guggenheim Bilbao and the Bilbao effect, in which spectacular architectural designs became increasingly sought by municipal and institutional clients for their perceived capacity to enhance property values, which author Pedro Fiori Arantes calls the rent of form.Analyzing many major international architectural projects of the past twenty years, Arantes provides an indepth account of how this architecture of exception has come to dominate todays industry. Articulating an original, compelling critique of the capital and labor practices that enable many contemporary projects, Arantes explains how circulation (via image culture), consumption (particularly through tourism), the division of labor, and the distribution of wealth came to fix a certain notion of starchitecture at the center of the industry.Significantly, Arantess viewpoint is not that of EuroAmerican capitalism. Writing from the Global South, this Brazilian theorist offers a fresh perspective that advances ideas less commonly circulated in dominant, Englishlanguage academic and popular discourse. Asking key questions about the prevailing logics of finance capital, and revealing inconvenient truths about the changing labor of design and the treatment of construction workers around the world, The Rent of Form delivers a muchneeded reevaluation of the astonishing buildings that have increasingly come to define world cities.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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