Title
The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 (The American Moment),Used
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The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass mediaradio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products.Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers.Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What is the main topic of 'The Republic of Mass Culture'? A: The book discusses the evolution of mass media in America since 1941, focusing on television's impact on journalism, filmmaking, and broadcasting.
- Q: Who is the author of this book? A: The author of 'The Republic of Mass Culture' is James L. Baughman.
- Q: How many pages does the book have? A: The book has 320 pages.
- Q: What is the condition of the book? A: The book is listed as 'New'.
- Q: What type of binding does the book have? A: This edition of the book is a paperback.
- Q: When was 'The Republic of Mass Culture' published? A: The book was published on January 5, 2006.
- Q: What are some key features of this book? A: The book includes two new chapters that explore the rise of media entrants like Fox News and the impact of the Internet on traditional media.
- Q: Is this book suitable for academic study? A: Yes, the book draws on interdisciplinary communication research, making it suitable for academic study of media industries.
- Q: What is the edition of this book? A: This is the 3rd edition of 'The Republic of Mass Culture'.
- Q: What category does this book fall under? A: The book is categorized under Performing Arts.