Title
The Research on Chinese ThirdParty Logistics Services: Focusing on Customers Intention of ThirdParty Logistics Services and Lo,Used
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With the rapid growth of thirdparty logistics (3PL) in the global logistics industry, it is possible that certain activities and processes relating to logistics may be competitively advantageous as well as good candidates for outsourcing. It is important to gain further insight into customers intention of thirdparty logistics services (3PLS) and thirdparty logistics information systems (3PLIS). However, a very little academic literature exists on how to best utilize this new and budding arena for Chinese logistics service industry. This book, therefore, provides a new metric of success for Chinese thirdparty logistics service industry, focusing on customers intention of 3PLS and 3PLIS. This research provides theoretical foundation for academics and also practical guidelines for logistics service providers. The analysis should be especially useful to professionals in logistics marketing fields.
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