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The Retail Revolution: How Walmart Created A Brave New World Of Business,New
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The definitive account of how a small Ozarks company upended the world of business and what that change meansWalMart, the worlds largest company, roared out of the rural South to change the way business is done. Deploying computerage technology, Reaganera politics, and Protestant evangelism, Sam Waltons firm became a byword for cheap goods and lowpaid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sams protgs have created a new economic order which puts thousands of manufacturers, indeed whole regions, in thrall to a retail royalty. Like the Pennsylvania Railroad and General Motors in their heyday, WalMart sets the commercial model for a huge swath of the global economy.In this lively, probing investigation, historian Nelson Lichtenstein deepens and expands our knowledge of the merchandising giant. He shows that WalMarts rise was closely linked to the cultural and religious values of Bible Belt America as well as to the imperial politics, deregulatory economics, and laissezfaire globalization of Ronald Reagan and his heirs. He explains how the companys success has transformed American politics, and he anticipates a day of reckoning, when challenges to the WalMart way, at home and abroad, are likely to change the farflung empire.Insightful, original, and steeped in the culture of retail life, The Retail Revolution draws on first hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of the phenomenon that has transformed international commerce.
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