The SAGE Handbook of Advertising,New

The SAGE Handbook of Advertising,New

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SKU: DADAX1412918863
Brand: SAGE Publications Ltd
$285.70
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Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, showcasing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the primary focus of The SAGE Handbook of Advertising? A: The SAGE Handbook of Advertising primarily focuses on summarizing the state of the art in advertising research, highlighting significant research questions and the historical and societal context of advertising.
  • Q: Who are the authors of this handbook? A: The handbook is edited by Tim Ambler and Gerard J. Tellis, both of whom are respected thinkers in the field of advertising.
  • Q: What is the condition of the book? A: The book is categorized as a 'Used Book in Good Condition', ensuring it is still suitable for reading and reference.
  • Q: How many pages does this book contain? A: The SAGE Handbook of Advertising contains a total of 512 pages.
  • Q: What type of binding does this book have? A: This handbook is available in hardcover binding, which offers durability and a professional appearance.
  • Q: When was The SAGE Handbook of Advertising published? A: The handbook was published on November 8, 2007.
  • Q: Is there any specific material used in the book's production? A: The product details do not specify any particular material other than the hardcover binding.
  • Q: What themes does the book explore within advertising? A: The book explores various themes in advertising, including historical context, theoretical foundations, and future research avenues in the field.
  • Q: Is this handbook suitable for academic use? A: Yes, The SAGE Handbook of Advertising is suitable for academic use as it includes contributions from leading academics and addresses critical research questions in advertising.
  • Q: Can this book help in understanding advertising theory? A: Yes, the handbook aims to showcase advertising theory within its historical context and provide insights into the most significant research questions in the field.

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