The SAGE Handbook of Advertising,Used

The SAGE Handbook of Advertising,Used

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SKU: SONG1412918863
Brand: SAGE Publications Ltd
Condition: Used
$81.79
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Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, showcasing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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