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Actions have consequencesand the ability to learn from them revolutionized life on earth. While it's easy enough to see that consequences are important (where would we be without positive reinforcement?), few have heard there's a science of consequences, with principles that affect us every day. Despite their variety, consequences appear to follow a common set of scientific principles and share some similar effects in the brainsuch as the "pleasure centers." Nature and nurture always work together, and scientists have demonstrated that learning from consequences predictably activates genes and restructures the brain. Applications are everywhereat home, at work, and at school, and that's just for starters. Individually and societally, for example, selfcontrol pits shortterm against longterm consequences. Ten years in the making, The Science of Consequences tells a tale ranging from genetics to neurotransmitters, from emotion to language, from parenting to politics, taking an inclusive interdisciplinary approach to show how something so deceptively simple can help make sense of so much.The awardwinning book received advance praise from wellknown experts in genetics, neuroscience, and economics, as well as in psychology, behavior analysis, and animal training. Recognition included coverage in the international scientific journal Nature, The Scientist magazine, and Science News.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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