Title
The Selling Of The President: The Classical Account Of The Packaging Of A Candidate
Delivery time: 8-12 business days (International)
What Makes You Cast Your Ballot?A Presidential Candidate Or A Good Campaign?How He Stands On The Issues Or How He Stands Up To The Camera?The Selling Of The President Is The Enduring Story Of The 1968 Campaign That Wrote The Script For Modern Presidential Politickingand How That Script Came To Be. It Introduces: Harry Treleaven, The First Adman To Suggest That Issues Bore Voters, That Image Is What Counts Roger Ailes, A Pr Man Who Coordinated The Tv Presentations That Delivered The Product Frank Shakespeare, The Man Behind The Whole Campaign, Who, After Eighteen Years At Cbs, Cast The Image That Sold America A President And The Candidate, Richard Nixon Himselfa Politician Running On Television For The Highest Office In The Landin His Introduction, Joe Mcginniss Discusses Whyunfortunatelyhis Classic Book Is As Pertinent Today To Understanding Our Political Culture As It Was The Year It Was Published.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main topic of 'The Selling of the President'? A: 'The Selling of the President' focuses on the 1968 presidential campaign, detailing how image and media strategy became central to political campaigns, particularly highlighting Richard Nixon's approach.
- Q: Who is the author of the book? A: The book is authored by Joe McGinniss, a journalist known for his in-depth reporting and commentary on American politics.
- Q: What is the publication date of this book? A: 'The Selling of the President' was published on August 2, 1988.
- Q: What is the format of the book? A: The book is available in paperback format.
- Q: How many pages does the book have? A: The book contains 251 pages.
- Q: Is this book suitable for understanding modern political campaigns? A: Yes, the book provides insights into the media strategies that shaped modern political campaigns, making it relevant for understanding current practices.
- Q: What are some key themes discussed in the book? A: Key themes include the importance of image in politics, the role of advertising in campaigns, and the impact of television on voter perception.
- Q: Is there any discussion about the role of specific individuals in the campaign? A: Yes, the book highlights figures such as Harry Treleaven, Roger Ailes, and Frank Shakespeare, detailing their contributions to Nixon's campaign strategy.
- Q: What type of readers would benefit from this book? A: Readers interested in political science, history, media studies, or anyone looking to understand the evolution of campaign strategies would find this book beneficial.
- Q: Is the book in new condition? A: Yes, the book is listed as 'New', ensuring it is in pristine condition for readers.