Title
The Servicedominant Logic Of Marketing: Dialog, Debate, And Directions,New
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Expanding On The Editors' Awardwinning Article 'Evolving To A New Dominant Logic For Marketing,' This Book Presents A Challenging New Paradigm For The Marketing Discipline. This New Paradigm Is Serviceoriented, Customeroriented, Relationshipfocused, And Knowledgebased, And Places Marketing, Once Viewed As A Support Function, Central To Overall Business Strategy. Servicedominant Logic Defines Service As The Application Of Competencies For The Benefit Of Another Entity And Sees Mutual Service Provision, Rather Than The Exchange Of Goods, As The Proper Subject Of Marketing. It Moves The Orientation Of Marketing From A 'Market To' Philosophy Where Customers Are Promoted To, Targeted, And Captured, To A 'Market With' Philosophy Where The Customer And Supply Chain Partners Are Collaborators In The Entire Marketing Process. The Editors Elaborate On This Model Through An Historical Analysis, Clarification, And Extension Of Servicedominant Logic, And Distinguished Marketing Thinkers Then Provide Further Insight And Commentary. The Result Is A More Comprehensive And Inclusive Marketing Theory That Will Challenge Both Current Thinking And Marketing Practice.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has four hundred sixty-eight pages. This length allows for an in-depth exploration of service-dominant logic in marketing.
- Q: What is the binding type of this book? A: This book is published in paperback binding. Paperback is lightweight and easy to handle, making it convenient for readers.
- Q: What are the dimensions of the book? A: The book measures seven point zero one inches in length, one point zero six inches in width, and ten inches in height. These dimensions make it a standard-sized paperback.
- Q: Who is the author of this book? A: The author of the book is Robert F. Lusch. He is a well-known figure in marketing theory and service-dominant logic.
- Q: What is the main topic of this book? A: The main topic is service-dominant logic in marketing. The book presents a new paradigm that focuses on service and customer relationships.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It explains complex marketing concepts in a way that is accessible to those new to the field.
- Q: Can I use this book for academic purposes? A: Yes, this book is ideal for academic use. It provides comprehensive insights and discussions suitable for marketing students and professionals.
- Q: Is there a specific reading level required for this book? A: The reading level is appropriate for college students and professionals. It delves into advanced marketing theories, making it best suited for an educated audience.
- Q: How should I care for this paperback book? A: To care for this paperback book, keep it away from moisture and direct sunlight. Store it upright on a shelf to prevent bending or damage.
- Q: Is this book safe for young readers? A: No, this book is not specifically targeted towards young readers. It discusses advanced marketing theories that may not be suitable for children.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place for damaged goods.
- Q: Can I return this book if I'm not satisfied? A: Yes, you can typically return this book if you're not satisfied. Check the seller's return policy for specific details and time frames.
- Q: Does this book contain practical examples? A: Yes, this book includes practical examples of service-dominant logic. These examples help illustrate the concepts discussed throughout the text.
- Q: Who published this book? A: The book is published by Routledge. Routledge is known for its academic publications in various fields.
- Q: Is there a digital version of this book available? A: Yes, a digital version may be available. Check with major retailers or the publisher's website for eBook options.
- Q: Does the book include contributions from other marketing thinkers? A: Yes, the book includes insights and commentary from distinguished marketing thinkers. Their contributions enrich the discussions on service-dominant logic.