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Marketproven strategies to generate competitive advantage by identifying and always taking care of your best customersThe Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customerstheir strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leadingedge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this howto book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationshipcrippling disasters.Placing its total focus on the design and implementation of costeffective strategic account management programs, this hands on book provides: A worldclass competency model for strategic account managers Techniques for developing a program to manage and grow 'codestiny' relationships Examples and cases from Honeywell, 3M,and other leading corporations
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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