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The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series),Used
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Written by an expert with 20 years of experience in commercial site evaluation, The Site Book is a practical book that takes a logical and processoriented approach to site evaluation. Built around dozens of reallife examples of sites that work, sites that don't and all the reasons why this book explores the dynamic and sometimes complex relationship between site features and other factors that will ultimately determine the success of any restaurant or retail location. The Site Book features:In depth discussion of the major areas affecting a site evaluation including customer sources, usage patterns, demographic reports, day parts, linkages, dropin features, physical surroundings, image, trade area, growth strategies, competition, and cannibalism.A stepbystep guide through the site evaluation process using a unique site evaluation worksheet.Strategies for measuring and weighting the relative importance of each site feature and calculating a final site score.Practical tips for specific concepts and varying market conditions such as opening a first destination in a new market, adding a second store, or backfilling in a saturated market.Strategies for site selection in competitive markets where the best locations are in short supply.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.