The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter),Used

The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter),Used

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SKU: SONG0321905016
UPC: 9780321905017
Brand: Cabage, Neal/ Zhang, Sonya
Condition: Used
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Why do some startups succeed while other do not?In a competitive online market, startups must take a smarter and more strategic approach to maximize odds of achieving product/market fit.This book discusses:Why some entrepreneurs are 'luckier' than others Why timing is (almost) everything for a startup Strategic positioning to beat the competition and avoid commoditization Tactical methods for improving user engagement and profits By combining established models and new insights the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

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