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The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer,New
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WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of characterbuilding habits that are essential to both personal growth and sustained business success. This isnt a book full of tips and lifehacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isnt about facts and argument. Its all about personal character.Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twentyfirst century is about developing character rather than relying on the easy tactics of flattery, manipulation, and shortterm gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest indepth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
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