Title
The Source of Success: Five Enduring Principles at the Heart of Real Leadership,Used
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In The Source of Success, Peter Georgescu, former CEO of the worldrenowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in todays corporation: the relationship between the informed customer and the creative employeea relationship, he shows, that must be built with honesty and integrity. Georgescus vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: Creative capacity and the brand integrity that grows from it are an organizations most important assets. Enlightened leaders inspire creativity through understanding, cooperation, and respect. Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer. Alignment is the critical concept for the twentyfirstcentury organization. Great companies dont happen without leaders who have transformed themselves.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Source of Success'? A: The book focuses on the new economic world and the principles of effective leadership, emphasizing the relationship between customers and employees.
- Q: Who is the author of this book? A: The author is Peter Georgescu, who is the former CEO of Young & Rubicam.
- Q: What are the five principles discussed in the book? A: The five principles include creative capacity, enlightened leadership, the importance of competence and execution, alignment within organizations, and personal transformation of leaders.
- Q: What is the book's publication date? A: The book was published on August 22, 2005.
- Q: What is the binding type of this book? A: The book is available in paperback binding.
- Q: How many pages does 'The Source of Success' have? A: The book has 177 pages.
- Q: What condition is the book in? A: The item is in 'Good' condition.
- Q: What category does this book fall under? A: The book falls under the category of Leadership & Motivation.
- Q: Is there any specific audience this book is aimed at? A: The book is aimed at leaders, managers, and anyone interested in enhancing their leadership skills and understanding organizational dynamics.
- Q: What are the key takeaways from 'The Source of Success'? A: Key takeaways include the importance of integrity in leadership, fostering creativity, and building strong relationships with customers for organizational success.