The Sports Management Toolkit,New

The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten freestanding chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers all the key functional areas of contemporary sports management, including:marketing performance management risk management human resource management project management finance.Each chapter includes a detailed, stepbystep description of the key tools and techniques and their application; a real world case study to demonstrate the technique in action, plus an extensive guide to further resources and a series of selftest questions. The final chapter offers an extended, integrated casestudy, demonstrating how all the key management techniques are combined within the everyday operation of a successful sport or leisure organization. This book is essential reading for all students of sport and leisure management, and for all managers looking to improve their professional practice.