Title
The Spot Third Edition: The Rise Of Political Advertising On Television
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In This Third Edition Of Their Classic Study Of The Political Commercial, Or Polispot, Veteran Media Analysts Edwin Diamond And Stephen Bates Reveal The Backstage Stories Of The 1988 Presidential Campaign The Ailesatwater Media Mastery, The Dukakis Team'S Babel Of T.V. Voices, Willie Horton'S Transformation From Convict To Celebrity. The Authors Take A Close Critical Look At The Key Political Ads Of 1988 And 1990, With Particular Attention To The Subtexts Directed At Voters' Racial Attitudes And Fears. They Also Preview The 30Second Arguments And Attacks Of The 1992 Media Campaign. In A New Chapter, Diamond And Bates Examine The Case Against Spots. They Take A Hard Look At The Societal Ills That Critics Have Blamed On T.V. Campaigns, Including Mudslinging, Misrepresentation, And Malaise. They Evaluate The Proposals To Ban Or Severely Restrict The Spot. They Also Assess The Growing Press Scrutiny Of T.V. Campaigns, Such As The Use Of Truth Boxes In Newspapers. Their Verdict On Political Ads Will Surprise Many Viewers And Cheer All Friends Of The First Amendment. As The Media Consultants And Their Handiwork Grow More Subtle And Sophisticated, And As Political Campaigns Increasingly Exist Only On The Home Screen, The Spot Is An Indispensable Guide For The Campaign Season. Edwin Diamond Is Professor Of Journalism At New York University, Where He Directs The News Study Group, And He Is The Media Columnist For New York Magazine. His Previous Books Include The Media Show: The Changing Face Of The News, 19851990. Stephen Bates, A Lawyer, Is A Fellow At The Woodrow Wilson Center For Scholars In Washington, D.C. He Is The Author Of If No News, Send Rumors: Anecdotes Of American Journalism.
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- Q: How many pages are in 'The Spot - Third Edition'? A: This book contains four hundred thirty-two pages. It provides an in-depth examination of political advertising on television.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to handle for reading.
- Q: What are the dimensions of the book? A: The dimensions are six inches in length, zero point ninety-nine inches in width, and eight point nine inches in height. These dimensions make it a standard size for paperback books.
- Q: Who are the authors of this book? A: The authors are Edwin Diamond and Stephen Bates. They are experienced media analysts with significant backgrounds in political advertising.
- Q: What is the main topic of 'The Spot - Third Edition'? A: The main topic is the rise of political advertising on television. The book critically examines the impact of these advertisements on public perception and politics.
- Q: Is 'The Spot - Third Edition' suitable for academic study? A: Yes, this book is suitable for academic study. It is authored by respected figures in journalism and provides critical insights into media and political campaigns.
- Q: How does this book address criticism of political ads? A: The book examines societal criticisms of political ads, including issues like mudslinging and misrepresentation. It also evaluates proposals to restrict such advertisements.
- Q: What kind of insights does 'The Spot - Third Edition' offer? A: The book offers insights into the strategies used in political advertising, including the influence of racial attitudes and fears among voters. It highlights the evolution of these strategies over time.
- Q: Does this book contain a new chapter? A: Yes, it includes a new chapter that discusses the case against political spots. This chapter provides updated perspectives on the impact of television campaigns.
- Q: What is the genre of 'The Spot - Third Edition'? A: The genre is Performing Arts. It particularly focuses on media analysis and political communication.
- Q: Is there any specific audience this book targets? A: Yes, the book targets students, media professionals, and anyone interested in political communication. It is insightful for those studying political science or media studies.
- Q: What critical aspects of political advertising are discussed? A: The book discusses critical aspects such as media strategies, public perception, and the ethical implications of political advertising. It also explores the changing landscape of political campaigns.
- Q: What is the main argument of the authors regarding political ads? A: The main argument is that political ads have a significant impact on viewers and can shape public discourse. The authors provide a nuanced critique of their effectiveness and consequences.
- Q: Can this book help understand modern political campaigns? A: Yes, it provides a thorough understanding of modern political campaigns, especially how they have evolved with media advancements. It serves as a guide for current campaign strategies.
- Q: What are the credentials of the authors? A: Edwin Diamond is a professor of journalism at New York University, and Stephen Bates is a fellow at the Woodrow Wilson Center. Their expertise lends credibility to the book's analysis.