Title
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Practical in focus and lively in style, this book provides a comprehensive, manageriallyfocused, integrated, stepbystep guide to pricing analysis and strategy development. Numerous walkthrough examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Pricecenter strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has three hundred ninety-eight pages. It provides in-depth insights into pricing strategies and decision-making.
- Q: What is the binding type of this book? A: The binding type of this book is paperback. This makes it lightweight and easy to handle for reading or referencing.
- Q: Who is the author of this book? A: The author of this book is Thomas Nagle. He is well-known for his expertise in pricing and marketing strategies.
- Q: What are the dimensions of this book? A: The dimensions of this book are six and a half inches in length, one inch in width, and nine and a half inches in height. These measurements make it a convenient size for bookshelves or carrying.
- Q: What category does this book belong to? A: This book belongs to the category of Decision-Making and Problem Solving. It focuses on strategic pricing and analysis.
- Q: How can I apply the strategies in this book? A: You can apply the strategies in this book by analyzing your business's pricing models and customer perceptions. The book provides practical examples for real-world application.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It offers a step-by-step guide that is easy to follow for those new to pricing strategies.
- Q: What kind of examples does this book include? A: This book includes numerous walk-through examples. These examples demonstrate successful and unsuccessful implementations of pricing strategies.
- Q: Does this book cover ethical considerations in pricing? A: Yes, this book covers ethical considerations in pricing. It discusses the law and ethical implications involved in pricing decisions.
- Q: How should I care for this paperback book? A: To care for this paperback book, keep it in a dry place and avoid exposing it to direct sunlight. This will help maintain its condition.
- Q: Is this book safe for all audiences? A: Yes, this book is safe for all audiences. It focuses on professional decision-making and does not contain inappropriate content.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Most sellers have policies in place for such issues.
- Q: Can I read this book for academic purposes? A: Yes, you can read this book for academic purposes. It is an excellent resource for students studying marketing and pricing strategies.
- Q: Does this book provide insights into customer research? A: Yes, the book provides insights into customer research for pricing. It emphasizes understanding customer value perceptions.
- Q: What makes this book stand out from others on pricing? A: This book stands out due to its managerially-focused approach and practical examples. It integrates various aspects of pricing strategy effectively.
- Q: Is there a warranty or guarantee for this book? A: Most new books come with a satisfaction guarantee. Check with the seller for specific return policies regarding this book.