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Most Strategies DonT Fail On Paper. They Fail In The Real WorldWhere Priorities Shift, Teams Misfire, And Execution Breaks Down.In The Strategy Trap, Veteran Operator And Former Nike Executive Kevin Ertell Delivers A NoNonsense Guide To Solving The Problem Every Leader Faces: Why Great Plans So Often Go Nowhere.Drawing On 30+ Years Of Experience Leading Execution At Global Brands Like Nike, Sur La Table, Borders, And Tower Records, Ertell Shares The HardWon Lessons That Separate Companies That Move From Vision To ResultsAnd Those That DonT. YouLl Learn How To Avoid The Traps That Derail Even The Smartest Strategies And How To Build The Systems, Habits, And Leadership Practices That Bring Ideas To Life.At The Core Of The Book Is ErtellS Practical, FieldTested Framework: The Six Cs Of ExecutionCoCreation, Clarity, Capacity, Communication, Coordination, And Coaching. Whether You Lead A Small Team Or A Global Enterprise, These Principles Will Help You Align People, Eliminate Confusion, And Build Lasting Momentum.This Is Not A Book About How To Craft A Strategy. ItS About How To Actually Make One Happen.Inside YouLl Find: A Proven Framework For Execution That Scales RealWorld Case Studies From Operators On The Front Lines Common Pitfalls That Kill MomentumAnd How To Avoid Them Practical Tools You Can Use Right Awaythis Book Is For Leaders Who Are Tired Of Talking About Strategy And Ready To Deliver On It. Because In The End, Ideas DonT Change Businesses. Execution Does.
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