The Survey Handbook 2nd edition,New

The Survey Handbook 2nd edition,New

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SKU: DADAX0761925805
Brand: Sage Publications
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Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey.'Gerald Albaum, University of Oregon, review in Journal of Marketing ResearchNew to this edition: The characteristics and uses of qualitative surveys The steps in a content analysis of qualitative data Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct The main components of an informed consent form

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  • Q: What is the main focus of 'The Survey Handbook 2nd edition'? A: 'The Survey Handbook 2nd edition' primarily focuses on the different types of survey instruments and the organization of surveys, including cost estimation, question formulation, and survey management.
  • Q: Who is the author of this handbook? A: The author of 'The Survey Handbook 2nd edition' is Arlene G. Fink.
  • Q: What new topics are covered in this edition? A: This edition includes new topics such as qualitative surveys, content analysis of qualitative data, survey ethics, and informed consent forms.
  • Q: How many pages does the book have? A: 'The Survey Handbook 2nd edition' has a total of 184 pages.
  • Q: What is the condition of the book? A: The book is listed as 'New' and is in good condition.
  • Q: What type of binding does this book have? A: 'The Survey Handbook 2nd edition' is available in paperback binding.
  • Q: When was this edition published? A: This edition was published on October 22, 2002.
  • Q: Is this book suitable for beginners in survey research? A: Yes, this handbook is suitable for beginners as it explains fundamental concepts and techniques in survey research.
  • Q: Does the book address ethical considerations in survey research? A: Yes, the book discusses survey ethics and the principles that should guide survey development.
  • Q: What is the significance of the reviews mentioned in the book's description? A: The reviews highlight the book's practical guidance and usefulness in understanding survey methodologies, making it a credible resource for readers.

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