The Technology Leaders : How America's Most Profitable HighTech Companies Innovate Their Way to Success (The JosseyBass Busine,Used

The Technology Leaders : How America's Most Profitable HighTech Companies Innovate Their Way to Success (The JosseyBass Busine,Used

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SKU: SONG0787910724
UPC: 9780787910723
Brand: Jossey-Bass
Condition: Used
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Follow America's HighTech Leaders to Sustained Growth and Profitability?With forceful and engaging style, Cohan describes what makes technology companies like HewlettPackard so successful....Any executive aspiring to market leadership should read The Technology Leaders.? Dean O. Morton, retired executive vice president, COO and director, HewlettPackard CompanyAs organizations emerge from an era of epochal downsizing, managers are beginning to realize that repeated costcutting is no longer the path to sustained profitable growth. Clearly, a new strategy is called for. In this landmark work, Peter Cohan details the practices of today's most vital, prosperous companies America's hightech leaders and demonstrates how other companies can follow their remarkable example and thrive in a hypercompetitive marketplace driven by rapid product innovation.

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