The Ten Commandments for Business Failure,New

The Ten Commandments for Business Failure,New

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Don Keougha former top executive at CocaCola and now chairman of the elite investment banking firm Allen & Companyhas witnessed plenty of failures in his sixtyyear career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.This lighthearted hownotto book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.As he writes, After a lifetime in business I've never been able to develop a stepbystep formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the size of 'The Ten Commandments for Business Failure'? A: The book measures five point one inches in length, zero point six inches in width, and seven point seven inches in height.
  • Q: How many pages does this book have? A: This book has two hundred and eight pages, providing extensive insights into business failures.
  • Q: What type of binding does this book have? A: The book is available in paperback binding, making it lightweight and easy to handle.
  • Q: Who is the author of this book? A: The author is Donald R. Keough, a former top executive at Coca-Cola.
  • Q: What category does this book fall under? A: This book is categorized under Restaurant & Food, focusing on business failures.
  • Q: Is 'The Ten Commandments for Business Failure' suitable for beginners? A: Yes, this book is suitable for beginners interested in understanding business pitfalls and learning from them.
  • Q: What can I learn from this book? A: Readers can learn about common mistakes in business and how to avoid them through anecdotes and lessons from the author's career.
  • Q: Is this book appropriate for business professionals? A: Yes, this book is highly appropriate for business professionals seeking to understand the dynamics of failure and success.
  • Q: Who would benefit from reading this book? A: Entrepreneurs, managers, and anyone involved in business can benefit from the insights shared in this book.
  • Q: What makes this book different from other business books? A: This book takes a unique approach by detailing the commandments of failure rather than success, providing a refreshing perspective.
  • Q: How should I care for this paperback book? A: Keep the book in a dry place and avoid exposing it to direct sunlight to preserve its condition.
  • Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth to remove any dust or smudges.
  • Q: What is the shelf life of this book? A: As a printed book, it does not have a shelf life but should be kept in good condition for longevity.
  • Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer service for assistance with returns or exchanges.
  • Q: Does this book come with a warranty? A: Typically, books do not come with a warranty, but check with the seller for their specific return policy.
  • Q: How can I ensure I receive the correct book? A: Double-check the title and author details when placing your order to ensure you receive 'The Ten Commandments for Business Failure'.

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