Title
The Ten Commandments for Business Failure,New
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Don Keougha former top executive at CocaCola and now chairman of the elite investment banking firm Allen & Companyhas witnessed plenty of failures in his sixtyyear career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.This lighthearted hownotto book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.As he writes, After a lifetime in business I've never been able to develop a stepbystep formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main theme of 'The Ten Commandments for Business Failure'? A: The main theme of the book revolves around the common pitfalls that lead to business failures, as articulated by Don Keough, who shares his experiences and insights on how even successful companies can falter.
- Q: Who is the author of this book? A: The author of 'The Ten Commandments for Business Failure' is Donald R. Keough, a former executive at Coca-Cola and chairman of Allen & Company.
- Q: What kind of insights does the author provide? A: Keough provides light-hearted anecdotes and lessons from his extensive career, detailing the mistakes that can lead businesses to fail, emphasizing the importance of self-awareness and adaptability.
- Q: Is this book suitable for new business owners? A: Yes, this book is suitable for new business owners as it offers valuable lessons on what not to do in business, helping them avoid common mistakes.
- Q: How many pages does the book have? A: The book has 208 pages.
- Q: What is the condition of the book? A: The book is listed as 'New'.
- Q: What type of binding does this book have? A: This book is available in paperback binding.
- Q: When was 'The Ten Commandments for Business Failure' published? A: The book was published on June 28, 2011.
- Q: What is the category of this book? A: The book falls under the category of Restaurant & Food.
- Q: What key lessons does the author emphasize? A: Key lessons include avoiding risks, being flexible, recognizing infallibility, and not relying solely on expert opinions.