The Ten Commandments for Business Failure,Used

The Ten Commandments for Business Failure,Used

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SKU: SONG1591844134
Brand: Portfolio
Condition: Used
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Don Keougha former top executive at CocaCola and now chairman of the elite investment banking firm Allen & Companyhas witnessed plenty of failures in his sixtyyear career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.This lighthearted hownotto book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.As he writes, After a lifetime in business I've never been able to develop a stepbystep formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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