Title
The Ten Commandments of Typography/Type Heresy: Breaking the Ten Commandments of Typography,New
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A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the nonconformist in everyone not just the newcomer to design. One side of this sharpwitted, cleverly designed guide presents the ten main rules, or commandments, of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting sacreligious visual alternatives. In support of the commandments Felton includes a list of twelve disciples, those internationally renowned graphic designers whom he identifies as ruleabiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his fallen angels, including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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