Title
The Third Screen: Marketing to Your Customers in a World Gone Mobile,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Cowinner of the 2012 Bronze Medal IPPY Award in the category of Business/Career/SalesWith the 'first screen' the television companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen' the personal computer increased interaction between companies and consumers and allowed for immediate customer feedback. The 'third screen' the mobile device changes the game in an even more revolutionary way.Now, in The Third Screen, bestselling author and digital pioneer Chuck Martin explains how the age of the smartphone is redefining the role of the consumer, clarifying how marketers must do more than send out a mass ad and hope for the best: they must interact on the customers' terms. In this groundbreaking book, Martin clarifies the role of mcommerce, mobile video, SMS messaging, locationbased marketing, advertising and media, and the new laws of inbound marketing, preparing marketers for what lies just around the corner.The Third Screen links the technological developments of mcommerce to the behavioral changes that accompany them, and reveals how key mobile innovators (representing large and small brands) are becoming the mobile platform providers of the future.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.