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The Trend Forecaster's Handbook is a sharp, indepth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumerinsight techniques.This 'how to' book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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