The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients,Used

The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients,Used

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This groundbreaking new book answers an essential question: why is it that a fund client selects, or an investment consultant recommends, one asset manager over another when the two are, on paper at least, very similar? Also, why is it that some asset managers maintain their mandates during difficult periods in the cycle and others don't, even though their performances are identical?Authors Herman Brodie and Klaus Harnack investigated the drivers of these selection decisions and uncovered that socalled 'soft' factors play the primary role even more so for consultants than for endclients. They also discovered that these soft factors are essentially the means clients use to judge an asset manager's benevolent intentions, one of the two dimensions of the universal human evaluation more commonly known as trust.Backed by compelling data and research from multiple disciplines, The Trust Mandate breaks open the science of trust for asset managers, revealing the systematic steps clients take in their search for evidence of good intentions the essential, but often missing, component in business relationships. It also shows how trusted managers are able to win more clients, keep them longer, merit good recommendations, allowed to take more risks, and justify higher fees.The clients of trusted managers enjoy reduced anxiety, earn higher longrun returns, and avoid costly and pointless transitions from firm to firm. So hightrust relationships are a genuine winwin situation. Yet the task of initiating and nurturing them falls squarely on the service provider. Asset managers must learn to convey their good intentions. The Trust Mandate shows why and how in unprecedented detail.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'The Trust Mandate'? A: 'The Trust Mandate' primarily explores the behavioral science behind why clients choose specific asset managers, emphasizing the significance of trust and soft factors in these decisions.
  • Q: Who are the authors of this book? A: The book is authored by Herman Brodie and Klaus Harnack, who conducted extensive research on client selection processes in asset management.
  • Q: What is the publication date of 'The Trust Mandate'? A: 'The Trust Mandate' was published on April 9, 2018.
  • Q: How many pages does the book contain? A: The book contains a total of 250 pages.
  • Q: What format is 'The Trust Mandate' available in? A: 'The Trust Mandate' is available in hardcover format.
  • Q: What category does this book fall under? A: This book falls under the category of Mutual Funds.
  • Q: Is this book suitable for asset managers? A: Yes, the book provides valuable insights for asset managers on how to build trust with clients and maintain long-term relationships.
  • Q: Does the book include research data? A: Yes, 'The Trust Mandate' is backed by compelling data and research from multiple disciplines, enhancing its credibility.
  • Q: What are the key benefits of reading this book? A: Readers can learn about the importance of trust in business relationships, how to convey good intentions, and strategies for winning and retaining clients.
  • Q: Is there a specific audience for this book? A: While the book primarily targets asset managers and financial professionals, it is also insightful for anyone interested in behavioral finance and client relations.