Title
The TwentyFirstCentury Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media),New
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The TwentyFirstCentury Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information ondemand and onthego as well as at their fingertips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The TwentyFirstCentury Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twentyfirst century.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Twenty-First-Century Media Industry'? A: The book examines the impact of new media technologies on traditional media industries from a media management perspective, highlighting how consumer behaviors and expectations are evolving.
- Q: Who is the author of this book? A: The book is authored by John Allen Hendricks.
- Q: What type of binding does this book have? A: This book is available in hardcover binding.
- Q: What is the publication date of 'The Twenty-First-Century Media Industry'? A: The book was published on June 22, 2010.
- Q: How many pages does the book contain? A: The book contains 310 pages.
- Q: Is this book in new condition? A: Yes, the item condition is listed as New.
- Q: What category does this book fall under? A: This book falls under the category of Radio Operation.
- Q: What is the significance of the business strategies discussed in the book? A: The book explores how traditional media industries are developing new business models to remain competitive and profitable in the age of new media.
- Q: Are there any specific media industries highlighted in this book? A: Yes, the book discusses the business strategies of industries such as newspapers and the recording industry.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn about how traditional media industries are adapting to new technologies and evolving in the 21st century.