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This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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