Title
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Longterm Marketing Plans,Used
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamperthe man who wrote the book on strategic marketingcomes a powerful new blueprint for growth in today's economy. Combining timetested marketing tools with the latest global trends, this readytouse book guides you through every step of the strategy process.Packed with essential charts, forms, and fillin questionnaires, it's the perfect planner for you and your organizationno matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed.LEARN HOW TODEFINE your vision TARGET your audience EVALUATE your operations PLAN your strategy ACHIEVE your goalsBased on a longterm study of proven integrated marketing plans, this stepbystep book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for longterm strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workablefor you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, selfassessments, SWOT analyses, and EA analyses Develop key market objectivesand make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm successUsing the book's fillin questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needsstepbystep. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, ecommerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis.It's all hereeverything you need to target your audience, market your product, and plan your future successin The Ultimate Guide to Strategic Marketing.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.